Back9 Creative Insights

You may have seen it before. You do a search on Google for a local business and up pops a little box on the right-hand side of the screen with the business name, address, phone number, hours of operation, and even reviews. That little box is called a Google My Business (GMB) listing, and it can be a powerful tool for businesses—if it’s used correctly, and   there are a number of reasons why you should have one. The Good Google My Business listings are free and easy to set up. All you need is a google account (which most people already have) and some basic information about your business. Once you’ve claimed your listing, you can add photos, post updates, respond to reviews, and more The Bad While Google My Business listings are free and easy to set up, they’re not always accurate. That’s because anyone can edit or claim a listing—even if they’re not associated with the business. This can lead to wrong information being displayed on your listing, which can frustrate potential custom...

Most business owners want to make money and be successful. But the truth is, success doesn't just happen overnight. To be successful, you need to have a strategy in place that will bring you results. One effective strategy is running Google Ads campaigns – but how do you even begin? And why should you consider getting help from someone who knows what they’re doing? Let’s dive into the world of Google Ads and find out!  What are Google Ads?  Google Ads (formerly known as Adwords) are ads that appear on the top of search engine result pages (SERPs). They can target potential customers based on their search terms, interests, location, and more. Every time someone clicks your ad, you pay for it – so it’s important to get it right with good targeting and relevant content. It’s also important to set a budget for each ad campaign since every click can add up quickly.  Why Do You Need An Expert?  When it comes to setting up your Google Ads campaigns, there are a few options...

With the rise of artificial intelligence (AI) technology, there has been a lot of talk about how it might revolutionize the way businesses use digital marketing. From automated content creation to predictive analytics, AI seems poised to revolutionize the way we do business. But is this really something to be feared? Let’s take a look at how AI might affect Google, content, and more.  How AI Could Impact Google  Google is the world’s biggest search engine, but could AI really bring an end to its dominance? The answer is no—at least not in the foreseeable future. Google has invested heavily in machine learning and artificial intelligence technologies over the past few years, and it’s likely that these investments will help them stay ahead of any potential competitors for years to come. In fact, Google’s algorithm is already powered by AI technology that helps determine which websites rank highest in search results.  Will AI Replace Content Creation?  A lot of people a...

In an economic downturn, it can be tempting to slash your marketing budget. After all, no one is buying anything right now, right? Wrong! The truth is that cutting your marketing spend during a recession could actually do more harm than good . Let's take a look at why it might be wiser to keep your marketing spend steady (or even increase it) in tough times.  Cost-Effective Marketing Channels are Everywhere   Marketing channels have changed drastically over the past few years. In the past, you had to invest heavily in television and radio advertising if you wanted to get noticed. Today, however, there are dozens of low-cost channels available for businesses of all sizes. Social media platforms like Twitter and Instagram are incredibly cost-effective and can reach thousands of potential customers with just a few clicks. You don't need to run expensive campaigns or hire an outside agency; you can manage your own social media accounts from home—for free!  Analytics Are ...

If you’ve ever asked yourself, “What is search engine visibility and how can I increase it?” then this blog post is for you. It’s time to take control of your search engine visibility and get the most out of your website traffic!  What Is Search Engine Visibility?  Search engine visibility (also known as SEO) is the practice of optimizing a website so that it shows up higher in search results on major search engines like Google or Bing. This is done by using keywords, link building, backlinking, social media presence, and more. The goal is to make sure your website appears at the top of the list when someone searches for something related to your business. That way, they are more likely to click on it and visit your site  How Can I Increase My Search Engine Visibility?  There are a few steps that you can take to improve your search engine visibility. First, you should focus on creating high-quality content with relevant keywords scattered throughout. This will help G...

SEO can be complicated and confusing, especially when it comes to cost. How much should you expect to pay for SEO services? The answer is not an easy one. It really depends on the scope of your project, the complexity of your website, and the size of your market. To get a better understanding of what you might expect to pay for SEO services, let’s look at a few key factors that influence the overall cost.  Research & Analysis  Search Engine Optimisation (SEO) starts with research and analysis. Without having a deep understanding of your market, competition, audience, and goals—it’s impossible to create an effective strategy. Research and analysis generally requires a team of experienced professionals who can assess the current state of affairs and provide insights into how to move forward in order to achieve your desired results. This process could cost anywhere from $500-$3000 or more depending on how thorough it needs to be.  Content Creation  Once you have a ...